Cookie Policy

This Cookies Policy ('Policy') describes the different types of cookies that may be used in connection with Hyundai Motor Company’s ('Hyundai,' 'we,' 'us,' or 'our') SANTA FE # Digital website at including through any of our website’s contact forms, and any features, promotions, offers, or services provided by this website (collectively the 'Site'). This Policy also describes how you can manage cookies.

This Policy only applies to the Site and not to any other website owned or operated by Hyundai.

It is important that you check back often for updates to the Policy as we may change it from time to time to reflect changes to our use of cookies. Please check the date at the top of this page to see when this Policy was last revised. Any changes to this Policy will become effective when we make the revised Policy available on our Site.

What are cookies

A cookie is any kind of file or device that is downloaded to a user’s system for the purpose of storing data that may be updated or retrieved by the company responsible for its installation. The main purpose of cookies is to make it quicker for you to access the Site and to tailor the Site’s features to you, allowing information of interest or potentially of interest to be provided to you depending on your use and interests.

We use cookies on this Site in order to understand how you use our Site and to improve your experience. Cookies are text files which are stored on your computer. After you have finished your session and closed your browser many of the text files are deleted ('session cookies'). So-called 'persistent cookies' are also stored and these allow us to recognize you during your next visit on our Site. You can prevent cookies being saved on your computer by changing your browser settings. This may result in some functions used by our Site being restricted.

Types of Cookies
Depending on the company managing them:
  • Our own cookies: Cookies that are sent to your system from a system or domain managed by us.
  • Third party cookies: Cookies that are sent to your system from a system or domain that is not managed by us but by another company processing the data obtained through the cookies on our behalf (e.g. our service providers).
Depending on the period of time that they remain active:
  • Session cookies: Cookies designed for gathering and storing data while you are using the Site. They are usually used to store information that is only intended for providing the service or feature requested by the user on one single occasion.
  • Persistent cookies: In this type of cookie, the data continues to be stored on your system and may be accessed and processed during a specific period of time by the manager of the cookie, which may range between several minutes and several years.
Depending on their purpose:
  • Technical cookies: Cookies that allow the user to browse a website, platform or application, and use the different options or services offered, such as, for example, controlling data traffic and communication, identifying the session, accessing restricted areas, recalling the parts of an order, carrying out the process for purchase of an order, making a request to register for or participate in an event, using security elements during browsing, storing contents for the transmission of videos or sound or sharing contents through social networks.
  • Analytical cookies: Cookies that enable the manager to monitor and analyze the behavior of the users of the websites to which they are linked. The information collected by means of this type of cookie is used to measure the activity of a website and analyze and improve the website’s functionality and design.
  • Advertising cookies: Cookies that enable the most efficient management possible of the advertising space that the editor has included in a website, application or platform from which the requested service is provided on the basis of criteria such as the edited content or the frequency with which the advertisements are shown.
Cookie TypeCookie NameUsage & DescriptionExpirationFirst Party / Third PartyCookie Provider Policy
Necessary CookieCookieConsentDetermines whether the visitor has accepted the cookie consent field.SessionThird-Party (CookieBot)
Advertising CookiesbkdcThese cookies are typically set by websites to register anonymized user data (IP address, geolocation, etc.) and aggregate anonymous activity so that marketers can provide more targeted online advertising.6 monthsThird-Party (Oracle Data Cloud (formerly BlueKai)
Advertising CookiebkpaUsed to display user-relevant content and ads - The service offers a set of advertising products, such as real-time bidding from third-party advertisers.6 monthsThird-Party (Oracle Data Cloud (formerly BlueKai)
Necessary CookiebkuThese cookies are typically served by and are used for advertising purposes.6 monthsThird-Party (Oracle Data Cloud (formerly BlueKai)
Analytics Cookie_ga_H349076NKWUsed to persist session state.1 yearThird-Party (Google)
Analytics Cookie_gaRegisters a unique ID that is used to generate statistical data on how the visitor uses the website.2 yearsThird-Party (Google)
How We Use Cookies and Related Technologies

Our Site uses a combination of our own and third-party technical, analytical, advertising, and behavioral advertising cookies . The data processed by technical cookies is required for the purposes mentioned above in order to protect our legitimate interests, in order to provide you with our Site, to ensure system stability and efficiency, and to implement proper safeguards of the security of our Site. The data processed by analytical, advertising and/or behavioral advertising cookies are not strictly necessary for visiting our Site. If required by applicable law, we will only process data by analytical, advertising and/or behavioral advertising cookies if you gave us your prior consent.

Our Site may also use beacons, clear GIFs/pixel tags, JavaScript, local storage, log files, and other mechanisms to automatically collect and record information about your browsing activities, and use of the Site. We may combine this data with other personal information we collect about you. This data, and the data we collect from cookies, is used to understand how our Site is used, track bugs and errors, provide and improve our Site, track sessions, prevent fraud, and protect our Site, as well as for targeted marketing and advertising, to personalize content, and for analytics purposes. We provide additional information about tracking technologies below. You can learn about how to register your preferences regarding certain uses of the technologies by reading the Managing Cookies and Tracking Preferences section below.

Web beacons. Some of our Site’s web pages, email messages, and newsletters may contain electronic images known as web beacons, which are also called single-pixel GIFs. Web beacons collect information including a cookie number, time and date of a page view and a description of the page on which the web beacon resides. Web beacons are a technique we may use to enhance and personalize the Site and services we offer, to provide product information and advertisements that are more relevant to your interests, compile aggregated statistics about the usage of our Site and other services, improve and personalize our advertising, and to track the number of users who have opened and acted upon our commercial email messages.

Log files. We collect log information to analyze trends, administer our Site, track users’ movement around our Site, and gather broad demographic information for aggregate use in improving the Site and other services.

Do Not Track. Our Site does not support Do Not Track at this time. Do Not Track is a privacy preference that you can set in your web browser to indicate that you do not want certain information about your webpage visits collected across websites when you have not interacted with that service on the page. You may also specify a cookies preference that has a similar effect as a do-not-track request.

Third-Party Analytics. We may use third-party analytics companies, for example Google Analytics and Adobe Analytics Cloud (see our Privacy Policy), to evaluate use of our Site. We use these tools to help us understand use of, and to improve, our Site and other services, performance, ad campaigns, and user experiences. These entities may use cookies and other tracking technologies, such as web beacons or local storage objects, to perform their services.

Managing Cookies and Tracking Preferences

If you would like to opt-out of third party collection of information on our Site via cookies and similar tracking technologies, you can manage the preferences within your web browser. You will need to manage these preferences on all of the browsers and devices you use to access our Site. If you clear cookies on your browser, you will need to reset your managed preferences.

You can also set your browser to refuse all cookies or to indicate when a cookie is being sent. However, some Site features or services may not function properly without cookies. You may disable and otherwise choose which cookies you want on this Site by setting the cookie preferences on your browser.

How to Contact Us

Please contact us at [email protected] if you have any complaints or questions about this Cookies Policy or our information practices.

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